The core value of Liushen's brand is the extraction of Chinese herbal medicine plants, and the brand pays attention to the inheritance of Chinese traditional culture. The color of Liushen shampoo bottle uses the green system that Liushen has always used to highlight the brand color, deepening on the basis of green, and the calm color reflects the breadth and depth of traditional Chinese herbal medicine. The moire on the bottle adopts modern expression techniques, which well interprets the modern interpretation of the traditional culture adhered to by the Liushen brand. In the design of the bottle label, the use of additive realism, so that consumers can see what they get, so that consumers have an intuitive understanding of traditional Chinese herbal medicine additives. Let them have a good experience before buying. The selling point of the product is "silicone oil-free". Therefore, the font of "no silicone oil" has been enlarged and refined, and the left side of the word "no" is combined with "0" to deepen the selling points of shampoo products without adding silicone oil. The slender and moderate strokes well reflect the association with Chinese herbal medicine, and well interpret the product's "gentle maintenance, natural health".
For details, please go to: http://successfuldesign.org/work/59686488d45d951809a5b4bf