Shenzhen Zhiyuan Square Packaging Design Case | Xiaolongkan Hot Pot Gift Box Packaging

The gift box packaging gift box of Xiaolongkan hot pot brand invited by Zhiyuan Xingfang team this time uses different design styles to define Xiaolongkan hot pot with fashionable, fashionable and diversified brand image to endow Xiaolongkan hot pot with brand connotation. While transmitting the combination of Sichuan characteristic culture and hot pot, it is expected to infect consumers.

Xiaolongkan Hot Pot Base Material Gift Box Brand Strategy: Xiaolongkan Brand was born with strong regional characteristics and cultural background. Hot pot originated in Sichuan and Chongqing. In the subconscious mind of consumers, Sichuan and Chongqing culture is the cultural gene of hot pot brand and endorsement hot pot is Sichuan and Chongqing. Sichuan and Chongqing is the profound influence of hot pot on consumption consciousness and behavior. Gift box is no longer a simple item or category occupancy. From the perspective of difference appeal, "To whom, what to say is more important than who I am. The visual appeal of the gift box cannot be confined to the hot pot itself. It should be upgraded to the performance of regional cultural characteristics represented by the macro image of the brand. The Zhiyuan Xingfang team is committed to making the brand a microcosm of Sichuan and Chongqing culture, giving the brand a strong appeal of regional cultural connotation.