Project background: Beijing Gongdao popular Intelligent Technology Co., Ltd. is a comprehensive high-tech enterprise with holding investment for Beijing Gongdao Holding Co., Ltd., which integrates technology research and development, design, manufacturing and marketing services. The company adheres to the industrial development strategy of science and technology leading and R & D first, and focuses on the R & D and production of intelligent robot related products. The company has a technical team and management team with advanced technology, rich qualifications and high educational level.

User requirements: the customer's team has high technical support, mainly with highly educated technicians. The product of this cooperation is intelligent prosthesis, which needs to focus on the material, quality, battery assembly of the head prosthesis, and the psychological impact of the appearance of the prosthesis. Appearance for the product shape can continue to identify features. From the appearance and price to improve the competitiveness of the competition.

Market Positioning: At present, the most high-end lower leg prosthesis products, price positioning, competition price of US $50000. The initial annual output of the planned production volume is several hundred sets, and the use environment is positioned as various road conditions.

Market Insight: Intelligent calf prosthesis is a new thing in China. This product fills the gap in China. There are only two competing products abroad, with similar functions and performance.

Product strategy: reflect the image characteristics of the brand to which the product belongs, reflect the sense of science and technology of the product, hope that the product image has the characteristics of benchmarking product image, meet the humanized needs of users (experiencers), form a systematic product image system, and provide standards and specifications for the design of other categories of products in the future.

Structural upgrade: the difference between the appearance and the human body is not too big, the volume is as small as possible, the weight is as light as possible, the battery can be changed quickly without tools, and it will not be damaged when dropped.