Brand image:
High-end refinement, but weak connection with users, low user stickiness;
Lack of young people's exclusive bird's nest, brand image is too old;
Brand vision too much convergence, the market of bird's nest visual tonality and brand temperament difference is not big;

Appearance interaction:
A strong sense of equipment and a sense of difference in the environment;
The product has no TCM diagnosis and treatment attributes;
The way of perception is too rough and the human-computer experience is poor;

Market Research:
By analyzing the logic of big data, we can build a younger bird's nest brand that is more acceptable to consumers;

Product Strategy:
Aiming at the sales mode and communication channels of bird's nest, we focus on creating a professional and comfortable human-computer interaction experience, and carry out innovative form promotion by balancing human-computer experience and appearance.

User Insights:
Disassemble the usage process into multiple behavior path slices to analyze and optimize user experience details.

Optimize the experience:
Build a 1:13D print to hold the actual experience, quantify and improve the experience.

1. Adopt more lively and new consumer brands on the Internet in the overall product design, and realize the product innovation experience that conforms to the exquisite and round quality of Anxiaobu through repeatedly strengthening the grip feeling.


2.logo uses jigsaw puzzles to make creative design, and the abstract concept of "complement" is more visual, which is convenient for users to understand and spread the brand. It has formulated the brand marketing strategy in the later period. It will repeatedly complement the symbol in the corridor, and make interesting marketing through design techniques such as filling, replacement, sharing, heteromorphism, etc.