Project background: Epson's current projector matrix is mainly professional-level high-power projectors, which are mainly used in large space venues such as conference venues and open-air cinemas. The appearance is more functional and not very beautiful. This project Epson hopes to better close to the Chinese family market and make a projector suitable for Chinese families.
User demand: Compared with other competitors in the market, Epson's hardware has the characteristics of higher lumens and clearer picture quality, but at the same time, the proportion of hardware cost will be much higher than that of competitors. How can the shell cost is limited, in the appearance of the inner volume of the market to obtain the favor of home users is the characteristics of this design.
User Insight: Epson Home Projector conducted a number of home projector user interviews at the beginning of the design, so the designer had empathy with the user at the beginning of the project, and conducted a slice analysis of many competing products to summarize the user's pain points before designing the product.
Optimization experience: We have added metal and fabric elements to the products to enhance the quality of the products. The selected 5 products have CMF and appearance genes that users like, but each has its own personality. We focus on the treatment of heat dissipation holes, which can not only meet the high-power heat dissipation of hardware, but also integrate into the family style visually.