In order to carry the road | business emblem wine, the Huizhou architectural aesthetics into the new expression of liquor packaging.
Liquor packaging is not only a container, but also a carrier of culture. The newly unveiled packaging design of Shang Hui wine has deeply explored the regional culture of Huizhou, transformed the shape and philosophy of Huizhou ancient buildings into modern bottle language, realized the two-way integration of traditional business culture and contemporary design aesthetics, and provided new ideas for the packaging innovation of Guofeng liquor. Huizhou architecture is an important symbol of traditional culture in the south of the Yangtze River, with its cornices, white walls and tiles, quiet lines and full of power. The design of the bottle body of the Shang Hui wine is based on the outline lines of the roof of the Huizhou folk house, which are abstracted and simplified to form a smooth and neat shape of the bottle shoulder. Abandon complicated stacking, with minimalist geometric cuboid as the main body of the bottle, transparent glass material with metal ornaments, rigid edges and corners and warm texture neutralize each other to achieve a rigid and soft object form. On the square inch bottle body, Zhou Dao's creativity integrates the Chinese aesthetic style with the business tolerance of Huizhou merchants for thousands of years, so that the ancient Huizhou culture can be rejuvenated in the context of modern design.

The bottle cap is the finishing touch of the whole design, and the creativity comes from the classic four-water courtyard pattern of Huizhou ancient architecture. The upper narrow and lower convergent modeling structure, re-engraving the spatial image of the patio gathering water. "Four waters return to the hall" implies gathering water and wealth, which is an auspicious philosophy believed in by Huizhou merchants. The design materialized the meaning of this beautiful business on the bottle cap, touching it with hands, and felt the spiritual core of tolerance in traditional culture. It is not only the re-carving of appearance, but also the translation of cultural connotation.