The unusual evolution of a bag

DONG DUCK -- Zhou Dongyu's first independent personal IP, the brand was born in 2018. It is a young person's personalized star personal brand IP, which integrates star trend elements. DO WHAT YOU WANT dares to think, speak and do, and promotes the idea of having ideas, having opinions and daring to be one's own.

The design of this bag is inspired by Uncle Dong's personal style. This origami bag tries to break people's inertial understanding of the bag.

Service customer: B.Duck yellow duck
Design team: jiajian geometry XIVO DESIGN
Service Content: Product PI Strategy | Product Design | IP Joint Name

Small build, large capacity. Like Zhou Dongyu, a small and exquisite figure can release great energy. We creatively use origami structure, aesthetic and practical interpretation on the same stage. Adjust the size freely, "with things" or "with one's heart" are all up to you.

Inspired by the "downhill rope" belt in outdoor sports, luxurious PU and suede, and trendy "anti-theft buckle" pendant collide with unique fireworks on this bag.

Why stick to tradition? You're a school of your own!

If the package is loaded with lifestyle, then the package is a concrete expression of personal attitude.

Because it is Zhou Dongyu's personal IP brand, we took her "subversion" on the road as inspiration to extract the concept of "abnormal" and released the new brand vitality by comparing cool with soft and cute.

The shape of origami can make the bag change in size according to the number of things it contains, and it can also present patterns from multiple angles. From practicality to visualization, it is "smart and free 」.

At the same time, the inner plywood ensures that the bag is not out of shape, maintaining a hale and hearty appearance, showing sharp and cool tone. Hard core does not cater.