Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means of building product-consumer affinity. In today's economic globalization, packaging and commodities have been integrated. Packaging, as a means to realize the value and use value of commodities, plays an extremely important role in the fields of production, circulation, sales and consumption. It is an important topic that the business community and design have to pay attention. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales, and increase the added value of products. Packaging, as a comprehensive discipline, has the duality of combining commodities and art.