Recently, we designed a cultural wall for the New Balance Shanghai Content Factory and planned a grand opening ceremony. At the opening ceremony, all NB employees were given their own image photos and could print them out on site and DIY them into photo frames. This event, like the concept of SCF, will become an important place for content output. Here, we take "Our passion in motion" as Slogan to show unlimited creativity and vitality.

Creative Direction:Haidy G
Illustration:Olivia Zuo,Magi Wu
Space Design:Erin