In order to further improve the influence of tourism, innovate the profit model of cultural tourism consumption, enhance the tourism image of Altay, and meet the multi-level shopping needs of tourists, Altay Gift Trading Company found Rococo again to upgrade its logo and design its packaging after completing the large-scale brand upgrade of the "Altay Style Street" project. The Rococo team reconstructs the brand, starting with precise crowd positioning and brand parity to build a new packaging vision. The Altay agricultural product packaging upgrade designed by Rococo team has been gradually used in product promotion and offline stores, helping enterprises to establish a unified brand image, which is conducive to brand promotion. Analyze the visual characteristics of agricultural products packaging and the visual preferences of target consumers, combine the picturesque scenery characteristics of the four seasons of Altay, establish the character image of Altay's "heart" gift, upgrade the logo of Altay's transition and the packaging design of agricultural products, and guide the products of Altay's transition to establish a unified and unique brand image. The Altay big-tailed sheep is depicted in a realistic way, highlighting its graceful form and looking back to express its friendly and friendly meaning. The back depicts the Altai Mountains, grasslands, felt houses and rivers to express its natural ecology. The font design takes Kazakh characters as the cornerstone and continuously evolves into Chinese design. The "Altai transition" has Kazakh spirits between the skiffs, and the overall logo better presents the national characteristics of Altay. The packaging design takes "Altay Heart Gift" as the starting point, selects Altay representative costumes (Kazakh, Uygur, Mongolian) and headdresses, combines Altay's four seasons scenery and traditional patterns to enrich the whole picture, and makes patterns with product graphics to imply product content. Let every customer who gets the specialty products can recall the memories of the beautiful scenery of the four seasons in Altay; in terms of functionality, we use the "heart shape" as the window opening of the package to get a glimpse of the freshness of the food and at the same time represent the Altay people holding a full basket of love and food for you.