According to Maslow's demand theory, people's need levels are physiological needs, security needs, belonging and love needs, respect needs, cognitive needs, aesthetic needs, self-realization needs, and beyond needs.
How to touch the high-level needs of consumers to create emotional resonance, if we think that the ideal minus the reality is equal to the expression of desire, the more plump the ideal, the more bony the reality, the greater the gap between the two, the greater the expression of desire.
What we have to do is to plan a scene that allows users to express.