Brand side: Youjishi

Awarded: IF Design Award 2022

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



Unlike traditional packaging, which emphasizes the tedium of product functions and uses, the brand's packaging design aims to give people a reassuring, relaxed and pleasant experience, and bring consumers the joy of doing housework. Therefore, bright colors, abstract patterns, and smile icons with brand identification letters are used to express the natural formula, vitality and brand concept of the product, creating a comfortable home atmosphere.
Only for exchange learning, non-commercial use, information from the German IF official website