"Small cloth", "Lang Lang" double IP is our core positioning around the brand "scientific health feeding" to Dr. Brown as the prototype of the brand image. This design will also be two! P image into the product modeling. We hope that Dr. Brown's IP image will continue to have a beneficial impact on the brand and become a super brand symbol.

In the era of personalized consumption, with the change of consumers' purchasing habits, if traditional brands want to obtain the choice of young mothers and the love of more new fans, they must conform to the development of the times and inject fresh IP image to make IP the entrance of brand traffic.

Product IP can not only promote the long-term development of enterprise brand management, but also make the enterprise brand obtain sustainable competitiveness in the market competition. With the design concept of "IP productization", the appearance of the cup is created to meet the preferences of children, and the IP image is integrated into the form of "lion/elephant handle" and "submarine window magnifying glass" to learn to drink. Let the baby feel fun and fall in love with drinking water.