Duck blood vermicelli, as a regional specialty food of Nanjing, has gradually walked out of Nanjing and into the north and south of the city through instant food packaging technology in recent years. The design purpose of the brand-new packaging of the series of duck blood fans is to create a more advanced, more friendly, more modern and younger vision for the category of "duck blood fans. Traditional food packaging has been shackled by the backward aesthetic, making the traditional food culture and contemporary young people more and more far away, through the novel visual design to make the traditional rejuvenated. The gizzard duck blood fan series uses simple illustration design and incorporates line drafts of raw materials into the packaging to show a younger and more modern packaging vision. The illustration used in the packaging is simple and concise, which enlarges the abstract geometric beauty under the premise of retaining the characteristics of the content and ingredients. The content of the internal package illustration and the outsourcing echo each other, and the simplicity and complexity are compared. The overall tonality of the packaging is simple and high-grade, which makes the traditional food still full of vitality in the new era, and also spreads the regional culture as the gourmet business card of Nanjing. Coated paper printing production, supplemented by bronzing technology, compared with other food packaging on the market, the design concept is more novel, bold use of constitutive graphic design, not only retains the product characteristics of information, but also from many packaging paper. The inner package adopts the unconscious design concept, uses large numbers to prompt the cooking sequence, reduces the difficulty of consumers' understanding, and combines the outsourced graphic prompts to enable users to enjoy traditional delicious food quickly and conveniently.