Wugu Mill Food Group Co., Ltd., as a leading brand in the natural food supplement grain industry, has set up brand direct counters in more than 2000 large supermarkets in more than 200 key cities across the country. In 2014, it won the honorary title of "Citizen's Favorite Fast-selling Brand of the Year. Due to the weak brand personality, the visual communication is not obvious, and there is no unique brand mark that it should have. Therefore, in order to better communicate with consumers, enhance brand charm, and convey the brand value concept of brand health, nature, integrity, and care, a brand-new brand image and packaging design are needed to carry the concept behind the brand. In order to solve the problems faced by the original brand image of Grain Mill, the brand-new logo adopts a combination of graphic labels and Chinese characters. The overall design of Logo is simple and full of affinity. The brand image design consists of five grains and two trees connected by branches around the symbol of smile, just like parents holding hands to build a happy home for their families, conveying the brand vision of care and care, and also implying the continuous growth of the enterprise and the "people-oriented" business philosophy. With the update of the brand image, the packaging of Wugu Mofang's star product "Yiyuan Bazhen" has also been fully upgraded and renamed "Plant Prebiotic Yuan Bazhen". In order to better integrate the concept and design of "natural, healthy, nourishing, and diversified product materials", the packaging screen uses healthy and natural grain raw materials, combined with green and ecological color combinations, so that the overall vision of the packaging is fresh and natural, compared with the peripheral products on the terminal display, the color is outstanding and the overall tone performance of the brand is sufficient. Once the new packaging of Yiyuan Bazhen products was put on the market, the monthly sales exceeded 30 million yuan and won unanimous praise.

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