Aimed at Millennials, P was launched by Papyrus, the leading luxury eyewear retailer of South Korea. Archi@Mosphere understood Millennials as those with a desire to find special moments in daily life, enthusiasm for a unique and individual style, and a proficiency on social media. Archi@Mosphere developed a concept called 'p swag' in order to communicate with them. How would we defied the 'swag' of p ? 'fun minimalism'. 'Fun' being an intriguing experience for the customer. 'Minimalism' being an exposition of only the essence of eyewear.

Country
Korea

Year
2018

Client
Archi@Mosphere

Affiliation
Archi@Mosphere

Designer
ArchiMosphere