Service Content: Brand Image Strategy and Positioning | LOGO Design | Brand VI Design | Packaging Visual Creative Design | Product PI Design Specification | Product Appearance Image Positioning | Product Core Visual Elements | Structural Feasibility Evaluation | Appearance Handboard Supervision


With the continuous development of the appearance economy and the gradual opening of consumer concepts, "other economy" is becoming a new market boom. The "Blue System" foresaw the huge potential of the men's cosmetics market. Starting from brand positioning, the "Tide Energy Research Institute" was established to lock in Generation Z, which pays attention to color value and pursues sensory satisfaction 」.

Abandoning the minimalist image that could not resonate with young people before, the brand iteration is a cool route of industrial and mechanical feeling that generation Z boys are naturally fond of. It presents a great impact on sensory vision with hard-core energy style, forms a strong difference with the same type of products in the market, creates the first brand of men's skin care products, and wins the TBI Outstanding Brand Innovation Award for new domestic products.

Service content: brand image strategy and positioning | LOGO design | brand VI design | packaging package type innovative design | packaging visual creative design | product appearance image positioning | product core visual elements | structural feasibility evaluation | appearance board supervision | video animation production
Honors: 2021 Pentawards Gold Award | 2019 German Red Dot Award | 2020 German iF Design Award | 2020 Taiwan Golden Dot Design Award


As the first intelligent wearable brand with street tide culture as its core in China, in 2018, in order to help DonHa seek greater development opportunities and the next breakthrough in the industry, Jiajian Geometry created a brand with more personality and more in line with the spiritual expression of the current young group from 0 to 1 by shaping the visual system for the brand, with younger design language and highly recognizable design style.

Starting from the trend and street culture that young people love, we draw inspiration from urban elements such as steel pipe guardrails in skateyards and steel pipe cement under bridge openings, analyze the "steel pipe" elements and extend them to product and packaging design, giving brand trend attributes in all aspects. The packaging is presented in the form of a container, and the lock structure is innovatively adopted, which brings users a ritual and playful "unpacking" experience.

Service content: brand image strategy and positioning | LOGO design | brand VI design | package type innovative design | structural design | product appearance image positioning | product core visual elements | structural feasibility evaluation | appearance board supervision | product photography | video animation production
Honors: 2020 Japan G-Mark Design Award | 2021 Germany Red Dot Design Award | 2020 Shenzhen Gift Award | 2021 Japan G-Mark Design Award | 2021 Contemporary Good Design Gold Award


yoose nonferrous is the first original brand created by jiajian geometry. it was founded by co-founder jingchao. the brand takes "Reshape & Innovation (reshaping innovation)" as the concept, constantly explores the lifestyle and trend demands of modern young groups, reshapes users' cognition of personal care tools, and leads the new trend of industry design development.

Positioning in the Z-generation user group, we are building in the direction of extreme youth, from vision to products to packaging, innovatively combining trend design with innovative technology, and constantly breaking through the traditional existing thinking of personal protection with the design method of "gift" and "tide play", bringing many fresh "gameplay", fully demonstrating the diversified and inclusive life aesthetics of young people.

Focusing on the contemporary hipster group with great personality and attitude, breaking the black and white 3C world, we integrate the concept of future science and technology, and process the trend into the whole brand with artistic processing. A series of e-commerce designs extended on this basis have greatly enriched the connotation of the brand and presented the image of rebellion, unruly and maverick.

·

"Tongshi 」

Combined with telecommuting trends
Creating a New Concept of Efficient and Convenient Office

·

"Kadoshi 」

The New Future of Kadoshi Live Broadcast Industry
World's Leading Webcast Solution

Service Content: Brand Image Strategy and Positioning | Brand Image Upgrade and Diagnosis | Brand LOGO Design | Brand VI Design | IP Image Positioning and Design


As a sub-brand of Hong Kong DeYongjia Group (Hong Kong Stock Exchange: 0321), bambini has joined hands with Jiajian Geometry to create high-end children's clothing with a more fashionable and outdoor sense. With the brand concept of "playing all the way to the big", it truly connects play, fun, creation and fashion clothing, making clothing a link and witness between parents and children.

In order to visualize the emotion, we have created the brand IP image-deer star man with the concept of deer as the prototype and companionship. The deer is personified by adopting the design method of animal head and human body. The overall image is more amiable. The image extension of different themes, scenes and styles enriches the IP personality, closes the psychological distance between the brand and users, and makes it better become the partner of parents and the innovative playmate of children.

Service content: brand image strategy and positioning | brand LOGO design | IP image positioning and design | packaging strategy and image positioning | packaging visual creative design | packaging bottle type innovative design | e-commerce visual image design | e-commerce detail page design


As a new player on the low-alcohol wine track, "ever-changing alcohol" has joined hands with Jia Jian to lock in the young group of trendy playfulness, to dig out the brand gene of "trend" and "personality", to build the brand from 0-1 to create an exclusive trendy IP, and the overall tone will be developed in the direction of young trendy coolness, radiating "fresh vitality 」.

The IP image is based on the four fruits of the product. The anthropomorphic fruit dolls are cute and cute and each has its own externalized personality characteristics. It interprets the different life attitudes of contemporary young people. Through creative design, it radiates vitality, explores the new fun of young people's drinking, experiences the small beauty brought by the product, and finds unique emotional resonance in wine.

Service Content: Brand Image Strategy and Positioning | Brand Image Upgrade and Diagnosis | Brand LOGO Design | Brand VI Design | IP Image Positioning and Design


Cute grasp precise positioning baby machine special shop, hand in hand with Jia Jian geometry to focus on the Z generation with unique personality and love new things, from brand design to IP design, with strange cute style, with personality to lead the trend, so that it presents differentiation in the existing baby machine market, creating strange and lovely light fashion trends.

Combining the concept of the planet, the portraits of different customer groups of the doll machine are transformed into IP combinations-Coco Squad. The independent and interdependent role relationship establishes a logical basis for story diversity, forming a rich brand story and image, and enhancing the emotional link between the brand and young consumer groups.

Service Content: IP Image Positioning and Design | Product Appearance Image Positioning | Product Core Visual Elements | Structural Feasibility Assessment | Appearance Handboard Supervision


The YOMOBOOYO is an IP image created by Jiajian Geometry for Xi'an Fanwen. It adopts the concept of ''collision between tradition and trend'', and is designed with Xi'an Terracotta Warriors and Horses as a prototype. It excavates the unique horoscope, hair bun, armor and other elements of the Terracotta Warriors and Horses. These identification features are integrated with the popular concept of "contrast cute" for innovative design, giving IP "chicken thief.

At the same time, under the whole IP image, we have also carried out the serial design and story expansion of IP peripheral products, which makes the IP image have vitality and vitality, endows it with deeper meaning and value, and realizes the innovative trend interpretation of Terracotta Warriors and Horses IP.

·

"Cocoa Planet of the Apes 」

Take the fashion sense of video games as the gene.
Create a unique new direction for video games

·

"Love Giant Intelligent Technology 」

Creating Gladiator IP
Pass on the culture of young struggle

·

"CENSI Sound Technology IP 」

Extracting Subcultural Trend Elements
Create a highly recognizable original IP

We believe that the brand in the future will be more diversified and personalized, which can highlight the value proposition and lifestyle of contemporary Chinese young people. Jiajian Geometry is willing to be the supporter behind the brand, keep up with the trend of market changes, and build a solid "brand power product power" moat through keen insight and innovative design, continue to empower new consumer brands, and build world brands with Chinese design.