Geo&dLab. Brand 2.0 Upgrade | Geometric Vision Lab 2026.5.02
Team | Team
Geo&dLab.
Brand: Geo & dLab Geometric Vision Laboratory.
Planning: Zhang Xuyang (stage name: Xu Xiaopao)
Design: Xu small bubble
Landing: Xu Xiaopu
Photography: Xu Xiaopao and Nana (Auxiliary)
Process: screen printing, concave and convex

We have reconsidered a question, what is the brand?

In our daily life, the brand is often understood as a pure visual expression, we continue to practice, found that people really remember, not just a symbol, but in constant contact with the brand, produce emotions, feelings and memories.

Based on this series of research, we have carried out a 2.0 of iterative upgrades to the brand of our studio, shifting the design from a single visual to a more complete expression, so that the design not only stays in the picture, but returns to our daily life. Visually, we choose the form of integration of minimalism and internationalism, restraint and white space, reduce interference, and let the brand return to the experience itself.

We hope that what this upgrade leaves behind is not just a new vision, but a unique experience that can be remembered, felt, and remembered long after.

I will put the complete thinking process in the attachment below, if you are interested, you can download it and have a look ~

We rethought the question: What exactly is a brand?

In our daily lives, brands are often regarded as purely visual ex-pressions. Through continuous practice, we have discovered that what people truly remember is not just a symbol, but rather the emotions, feelings and memories that are formed through continuous contact with the brand.

ba-sed on this series of research, we carried out a 2.0 iteration upgrade of our studio's brand, shifting the design from a single visual aspect to a more comprehensive ex-pression, so that the design no longer remained confined to the picture but returned to our daily lives.

Visually, we chose to combine minimalist and internationalist forms, with restraint and blank spaces, reducing distractions, and allowing the brand to return to the essence of the experience.

We hope that this upgrade will leave behind not just a new visual appearance, but rather a unique experience that can be remembered, felt, and recalled even long after it occurs.