Project background:

Pure enjoyment is a high-end milk brand owned by Junlebao. Pure enjoyment without adding yogurt, removing essence, pectin and thickener that yogurt should not have, only selecting high-quality milk source from exclusive pasture, natural ingredients and simple formula, delicious food originates from the original taste of ingredients.

Project Objectives:

Through the younger design, it has successfully created a new generation of high-end yogurt image for the "Yue Fresh Live" that has not yet been recognized by the public.

Market Research:

The biggest problem facing modern yogurt consumption is the competition in the Red Sea market. As a new brand, it is difficult to have a competitive advantage without visual characteristics. Therefore, to meet the aesthetic needs of a new generation of young people, the design with younger differentiation has become a research topic with Rococo.

Brand Positioning:

Through the younger design, for the existing "pure" main vision and design, successfully create a new generation of high-end yogurt image.

Solution:

Interview with high-end white-collar female users, research on visual aesthetic preferences, and complete the new aesthetic definition of pure enjoyment through visual packaging research on other competing products in the same category.

LKK rejuvenation team to help complete the overall main visual design, display board design, high-end gift box packaging design and landing.