The ICEE face washer comes from the personal protection field of the Femooi Feimo brand and is jointly developed by COOR and a professional team in the Netherlands. It integrates the dual functions of deep cleansing and 9 ℃ ice muscle, which not only improves the quality of women's skin care, but also increases the ritual of daily cleansing.

Up to now, this product has been sold in major online channels and won the 2021 Korean K-Design Design Award. The network has received continuous favorable comments, truly winning the market and seizing the market.


CLIENT: FEMOOI Feimo
DESIGN TEAM: COOR DESIGN
SERVICE: Brand Strategy Product Identity Strategy/Product Definition Product Definition/Design Product Design/Structural Design Structure Design/Packaging Design Package Design Product Photography Product Filming/Video Animation Animation/Handboard Supervision Model Inspect/Mold Tracking Mold Tracking/Production Landing Production Landing

ICEE

At present, skin management is paid more attention by women. However, the traditional facial cleanser has a single function and cannot solve the problem of female skin cleaning from multiple angles. ICEE is a facial cleanser designed for women. It fits the user's skin characteristics and nursing habits, and creates a portable professional skin care instrument with innovative design. The product modeling uses popsicle as the design inspiration, and directly conveys the comfortable and cool use experience to users from the visual interaction. The simple and neat lines and the small shape that can be grasped in one hand meet the aesthetic needs of modern women while being more portable.

Nowadays, skincare is paid more attention by females, while traditional facial cleansing brushes only have limited functions. Icee is a facial cleansing device designed for females. It fits the skincare habits of the user and uses an innovative way to create a portable and professional skincare device. The product form was inspired by popsicles, which conveys a refreshing and icy experience from the visual interaction. The clean outlines and the exquisite shape convey that it is a lightweight machine while also meets the aesthetic needs of the female.

ICEE has realized the application of multiple technologies under such a small appearance. The combination of ultrasonic vibration technology and stepless gradient bristles enables users to effectively clean different areas of the face. Combined with semiconductor refrigeration technology, the semiconductor metal head can quickly cool down to 9 ℃ in just 3 seconds, bringing convenient skin cooling, pore shrinkage, cool skin care and other effects for users.

With ultrasonic vibration and silicone brush, Icee enables users to effectively clean different areas of face. With semiconductor refrigeration, the me-tal head can quickly cool down in three seconds, providing the ultimate cooling experience and various skincare functions to the user.

ICEE has good sustainability in the product cycle. Edible-grade silica gel and aerospace-grade aluminum alloy materials make ICEE have good recyclability and reuse with high performance. At the same time, it is equipped with magnetic suction charging to make it have good sealing performance and a better service life.

Icee has high sustainability in the product cycle. Food-grade silica gel and aerospace-grade aluminum alloy make Icee have high performance, recyclability, and reusability. Meanwhile, it is equipped with magnetic charging to make it have good airtightness and longer service life.

The product is easy for users to operate. Double key at the same time long press switch, one key operation cleaning or ice muscle, easy to use. The product itself is IPX7 waterproof, fully sealed, can be boldly flushed with magnetic attraction to provide safe charging, and the battery life is up to 180 days.

Icee is easy for users to operate. To turn on and off the machine, long-press the two bu-ttons at the same time. To clean or cool the skin, press the bu-tton with the corresponding icon which is easy to recognize. The product itself is IPX7 waterproof, the whole body is sealed that can be washed boldly. Magnetic suction provides safe charging, that has a long battery life of 180 days.

The double-sided design can support different use conditions, the back can be coated with washing and protecting products for deep cleaning, and the front rapid ice compress function can meet the cooling needs of women at any time when they go out, with good timeliness. The indicator lights and keys on the front can give users excellent interactivity and feedback. The silicone strap at the bottom can be easily disassembled, easy to store, and has more scene applications.

The double-sided design can support different using conditions. The back can be wet with facial cleanser for deep cleaning. The iced surface on the front meets the cooling needs of women at any time when they go out. The indicators and bu-ttons give users excellent interactivity and feedback. The strap at the bottom can be easily removed, which is convenient for storage and can be applied to more scenarios.

The packaging box of the product is designed according to the overall tone of ICEE. The designer disrupts the four letters I, C, E and E and distributes them on four planes, which not only retains the interest of the product, but also makes the whole packaging more three-dimensional through visual guidance, providing users with an unpacking experience full of fun and visual interaction.

The packaging of the product is designed according to the overall tone of ICEE. The designer scrambles the four letters of I, C, E, and E and distributes them on four planes, which not only retains the interest of the product but also makes the entire packaging more three-dimensional, providing users with an unpacking experience full of fun and visual interaction.

After the user purchases the product, a user guide will be placed in the product packaging box. The card not only explains the use of the product concisely and clearly, but also introduces the various components of the product, and provides users with instructions and basic information for the use of the product.

Users will receive a user guide that comes with the product package after purchasing the product. The instruction card not only explains the use of the product concisely and clearly, but also introduces every component of the product, and intimately provides users with instructions and basic information about the product.

This product is specially designed for women, so it fits their skin characteristics and nursing habits, focuses on building skin care equipment based on professional beauty knowledge, eliminates blind spots and minefields of women's skin care, and enables Asian women to obtain deeper, more professional and more ceremonial cleansing experience.

ICEE has been in the major e-commerce platforms, annual sales of more than 100 million, the same type of product sales first. With the vigorous promotion of many Asian women, this product is well received and recognized by more and more women who love beauty.

This product is designed for women and thus designed to fit their skin characteristics and habits. It allows women to have a deeper, more professional, and more ritual cleansing experience.

ICEE has been sold on major e-commerce platforms, with annual sales exceeding 100 million RMB, ranking first in sales of similar products. Under the vigorous promotion of many users, this product is widely praised and recognized by more and more beauty lovers.