In the packaging design of Confucian wine in Han craftsman's workshop, we strive to widen the existing modeling gap in the market and maximize the retention of the core value of the brand-square neck round crown to create a refined gentleman image, so as to enhance brand recognition. Through the design of the traditional culture back to people's daily consumption scene, to awaken the local consumer interest in their own culture and identity, enhance purchasing power.
"Confucianism" is one of the hundreds of scholars of ancient Chinese academic schools, and it is the mainstream of Chinese thought and culture. Confucianism advocates benevolence, righteousness, propriety, wisdom, faith, self-cultivation, family harmony, governing the country, and peace of the world. Confucian wine is defined as classic white wine in the Hundred Scholas' Series of wines in the Han Craftsman Square.
Liquor culture has a unique position in Chinese traditional culture, but at present, traditional culture is gradually fading out of people's vision. Therefore, the design of Confucian liquor wants to seize the trend of cultural revival, inherit classics and create a new impression of Chinese liquor.