Xiangyang City, located in Hubei Province, China, is the second batch of Chinese historical and cultural cities announced in 1986. The design team has created a series of brands and creative product designs for Xiangyang cultural tourism by extracting regional cultural characteristics.

Xiangyang gift logo design: logo is a seal form, through this form and Xiangyang "Xiang" word combination, but also a gift box, "Xiang" word font design extraction brick wall elements, and Xiangyang city streets, tracks, river fusion, the overall more modern and concise, traditional and modern fusion.

Xiangyang gift manager-"Ji Gu" and "Xiao Long Ye": Ji Gu is a mushroom with Xiangyang Nanzhang on its head and a chicken with an onion in its hand. "Ji Gu" is Xiangyang dialect and means smart and clever. The IP image of Xiaolong Ye comes from the green shadow wall of Xiangyang Wangfu. Legend has it that 100 dragons are carved on the green shadow wall of Xiangyang Wangfu. One of the dragons sneaked out to look for the lost luminous pearl. Inspired by this legend, a series of vivid images of Xiaolong Ye are depicted.

Design team: Nanjing Rococo
Customer Service: Xiangyang Cultural Travel

Xiangyang gift food series extension: extract Xiangyang regional food characteristics, through illustration drawing, extension of food refrigerator magnets, food coasters and other creative products. Lovely image, exaggerated expression, it seems that every classic dish has been given an interesting soul.