The industrial process of cup milk tea is the negative source. People all think that industry means having secrets. Taking advantage of human weakness, the pain point becomes obvious-the more the sense of craftsmanship is strengthened, the more the trust of the brand can be strengthened.
The brand-new series of "Zhen Milk Tea", homophonic "True Milk Tea" means pure and real materials. In order to strengthen the concept of "Zhen", the packaging directly tells the concept so that the product can avoid unnecessary suspicion-Zhen milk tea has no mystery, but good ingredients are put together. At the same time, in order to strengthen the craftsmanship and the sense of nature, the creation of the two major theme stories can better render an encounter with good ingredients.