Project party: Anta

Award: MUSE Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



As the world's first flagship store of Anta Variety Museum, the project is rooted in the Olympic spirit, using the brand's iconic color-red, and incorporating the classic colors of the Olympic Games to create Anta's largest multi-brand store so far. Due to its unique streamlined design, customers will be invited to participate in a special Olympic tour as soon as they see the store. The journey begins with the Olympic torch and the flowing flags on the facade, while mannequins posing in various sports positions in red shop windows facing the street show exciting moments of movement. Entering the red main entrance, customers are greeted by a center stage full of sports atmosphere. The mannequins of Olympic athletes, coupled with large LED screens that can play sports events, create an immersive viewing experience, as if immersive. The project also boasts a cleverly designed layout. The atrium serves as a visual focus, separating the front static display area from the rear dynamic sales area, and includes a basketball area for interactive entertainment. The second floor has a number of sub-brands, to provide customers with a variety of shopping options. In the design language, the store draws inspiration from the flowing banner, adopts the vertical linear language, and the curve is elegant, forming a unique grid, giving a strong sense of movement visually. At the same time, the flag design of the facade and the curved floating shoe wall composed of vertical lines in the store jointly create a futuristic artistic outline, adding dynamic aesthetics and visual layering. In addition, the store's extensive use of recyclable plastic panels reflects the brand's commitment to sustainability. This makes the space not just a retail environment, but a window into the principles of green living.