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Rhubarb dog x Jia ancient prose creativity | how traditional red wine cuts into the young people's market

2022-10-09 Packaging 7534 13 23

甲古文設計

China · Packaging

Rhubarb dog x Jia ancient prose creativity | how traditional red wine cuts into the young people's market

2022-10-09 Packaging 7534 13 23

甲古文設計

China · Packaging

How does traditional red wine cut into the youth market?


Traditional red wine products need to be updated to express their unique feelings and brand personalization in order to establish emotional ties with young consumers. Chilean rhubarb dog wine is produced in Aguirre winery and is the largest wine producing area in Chile. It has ancient brewing technology and many years of brewing history. The brand entered the Chinese wine market and invited OCD Jia Guwen to create an exclusive red wine for young people, breaking through the complicated packaging design style of traditional red wine and returning to the simple happiness of tipsy drinking, hoping to bring happiness and luck to wine lovers.



Service Customer: YELLO CODE | Chile Rhubarb Dog Wine
Service Team: OCD Jia Gu Wen Creativity-Liu Wen Studio
Main creators: Liu Wen, Yang Henghong
Service content: brand strategy | brand image design | LOGO design | IP design | VIS system | product packaging design | illustration design | video production

plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，

RhubarbarB dog IP try version

plane，packing，Wine design，packing design，IP Design，product design，Red wine design，

Rhubarbarbari dog IP confirmed version

plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
plane，packing，Wine design，packing design，IP Design，product design，Red wine design，
23 23
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Comment

Comment Board （13）

致物设 2022-10-12
Reply

Is this rhubarb dog serious

199****0863 2022-10-09
Reply

One thing to say, isn't this design inspiration a red wine bottle with eyes, even the craft of bottle body relief has been "borrowed"

甲古文設計Owner 2022-10-10
Reply
The red (waisman) is the same artist, different series of works, there is no reference to it
Write a comment
冒泡的鱼和雨 2022-10-09
Reply

This dog is so funny

甲古文設計Owner 2022-10-09
Reply
Thank you for liking ~
Write a comment
叽里咕噜 2022-10-09
Reply

Some people don't understand the aesthetics of young people

甲古文設計Owner 2022-10-09
Reply
the changing market requires more personalized design ~
Write a comment
阿羽 2022-10-09
Reply

甲古文設計Owner 2022-10-09
Reply
Write a comment
板寸小马 2022-10-09
Reply

Great work!

甲古文設計Owner 2022-10-09
Reply
thanks
Write a comment
作作猫 2022-10-09
Reply

666

冒泡的鱼和雨 2022-10-09
Reply

Big yellow dog

甲古文設計

Tags

plane packing Wine design packing design IP Design product design Red wine design

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