Brand side: Yu's brocade
Award: 2022 Red Dot Award Products
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics

The Chinese Zodiac Blended Whisky "is the first zodiac wine introduced in the 2022 Year of the Tiger in Renyin, China. It is also the world's first environmentally friendly zodiac whisky with the theme of tiger protection. "Tiger" is a symbol of strength and bravery, but its natural survival is in danger. The product team takes this as inspiration and aims to convey the concept of human calling for the protection of tiger ecology through the artistic image of tiger.
The bottle body of "The Chinese Zodiac Blended Whisky" is based on a round barn. The ergonomic design is easy to take and place, and at the same time reflects the characteristics of the product brewing from malt. The oak stopper is harmoniously matched with the black and white bottle body to achieve a subtle visual balance. "Tiger" is the core element, and the design team integrates the image of the representative figure into the painting of the tiger cub portrait, which is vivid and without losing authority. The "gentle feeling under majesty" runs through the whole series of works, and the anthropomorphic treatment improves the topic degree and influence of the product. At the same time, the realistic tiger eye adopts a special light absorption process, which can shine in the dark and create a scene feeling of the king of the jungle.