[Trademark Logo Design Case] King-Bill Design Gold Label Design
Requirements: Chinese font design English font design graphic design
Chinese: No ink
English: womt
Industry: girl laptop bag, female shoulder computer bag, daily commuter backpack
Use: The brand is mainly used for online sales of brand products such as Jingdong e-commerce and Douyin Live.
Crowd-oriented: Working women between the ages of 25 and 40
Other requirements: assist in typesetting and designing tags for bags, packaging bags, etc.
Time: 2023



Brand logo design recommendations--
1. Logo design must meet three basic requirements: easy to identify, easy to understand and easy to remember;
Easy to identify: it is easy to find, just like a person who looks outstanding and stands out from the crowd.

Easy to understand: As long as others see this trademark, they can know who you are, what you do, and can have industry associations, or associations with some special meaning.

Easy to remember: It means that the characteristics are obvious and unforgettable. It is easy to forget without obvious characteristics. It is still the same as a person. This person is very ordinary, has no obvious personality characteristics, no special skills, and does not look good. It is easy to be forgotten. A person who is easy to remember will have more living space.

2. Logo form sense must conform to industry characteristics, have industry association and adapt to audience groups, including color matching, font design, graphic elements and modeling style;

3, to avoid modeling weird or non-associative, meaningless graphics, will lead to difficult to remember;
In daily life, it is difficult for people to remember information beyond cognition or unfamiliar information. Relatively speaking, Logo graphics use familiar graphics or graphics with industry association, which can enhance recognition and memory, thus deepening users' impression of Logo, but should be designed and presented in a novel way.

4, the style positioning is clear, generous and decent, there are differences but not strange, creative but not abrupt;

5, trademark design should not be integrated into the founder's personal emotional preferences elements
Because the brand is ultimately for the user, should be as much as possible in line with the objective aesthetic trend.
Unless the founder's personal taste is ahead of the market, objective reason is full of wisdom and can lead the market. But most of the time there is no all-powerful person, everyone's focus is different, there are specialized skills, unfamiliar areas, you should consider using professional methods to achieve the goal.

6, trademark modeling should be as easy as possible to produce, in line with the physical application processing conditions.
In the process of brand operation, Logo has a wide range of applications. It is necessary to consider meeting various processing conditions, such as silk screen printing, laser carving, three-dimensional Logo, etc. It is not necessary to change color gradually and use less color as much as possible.

-[Jin Biao Design Director | Xiong Muguo]]