Good inside
Hello
Good gift

A "good"
Let people communicate face to face

A cup of "good in"
Let people have emotional communication with others





Background: The production and brewing workshop of Guizhou Lihao Liquor Co., Ltd. is located in the core protected production area of 7.5 square kilometers in Maotai Town, Renhuai City, Guizhou Province, facing the brewing workshop of Maotai Co., Ltd. across the river. This cooperation with Guyi Design will help brand-new sauce wine brands: good in the world, and brand packaging design and creation from scratch. In this project, Gu Yi team will design the differentiated visual symbols of Li Hao brand based on the brand name of "Li Hao" and starting from the brand assets.



Li Hao Brand Equity Analysis: Starting from the "Li Hao" brand name itself, consumers can experience the brand culture, and then dig out the differentiated visual symbols of Li Hao brand itself. Li Hao's intuitive association: for the thinking of Li Hao's brand name, we have excavated its three-layer interpretation and presented the concept of brand name communication to the maximum visual extent:

1: Hello (homophonic, greeting). The homophonic "Hello" is the most widely recognized and most basic greeting for expressing emotions in the world, which maximizes the presentation of brands and greatly reduces cognitive costs. The scene of "hello" greeting must be behind the greeting communication between people. The most straightforward greeting allows business customers, or relatives and friends in life, to draw the distance between each other. At present, the social attributes of products are getting stronger and stronger. We need to let "hello" pass on. On the packaging, use different countries to express "hello" vocabulary, increase interactive expression, strengthen social attributes, based on social networks and tourist attractions sales, and make products more inclusive and communicative.

2: Good etiquette (homophonic, good etiquette/gift). The Chinese nation has been a country of etiquette since ancient times. It pays attention to etiquette and presents the sense of ritual of products, making the consumer "lihao" brand a weather vane of etiquette. Of course, in the wine industry, high-quality sauce wine is called "flowing liquid gold" because of its scarce production capacity and slightly yellow wine body. It is called "flowing liquid gold". It is the so-called: giving gifts to send gold, sending sauce wine, sending liquid gold, flowing water combined with golden texture, and using exquisite ribbons to present the ritual feeling of products.

3: good inside (good inside, good quality). Good inside means "good inside", conveying an extreme texture of vision and excellent product quality. After the minimalist outer box is opened, the shape is like a work of art, and the visual presentation is "amazing", forming a sense of visual contrast between complex and simple, and the ultimate presentation is "good inside". Good quality of drinks: integrating "good" into drinks becomes a visual symbol. "Good" should be the same, magnified to present "good" as a brand symbol memory point. Highlight brand memory points, internal and external quality as a visual symbol intuitive presentation to consumers.

Good visual texture: the terminal visually presents a unique golden liquid flowing temperament.

Gifts to send gold, send sauce wine, send liquid gold

Exquisite ribbons to present the ritual sense of the product

The terminal visually presents a unique golden liquid flowing temperament.

The word "good" is the first, and everything can be "good". The word used most frequently by Chinese people is suitable for various occasions such as business/family/festivals, as a symbol for consumers to remember.
Bottle cap: a drop of wine made by brewing. Restore consumption scenarios, allowing consumers to remember products through symbols and generate positive associations.

Bottle Shoulder: Drinks Splashing Ripples

Bottle body: a golden liquid formed by flowing

Ding good-Ding Li China, great rivers and mountains.
Great rivers and mountains as an element, presenting the high-end image of the product.

Good ceremony-courtesy and courtesy, good luck
Gifts to send good luck "gift" with "carp", carp convey etiquette

Good-on top of the election, good luck
The top choices are all auspicious, refining the Chinese traditional cultural symbols Xiangyun

Good good-good quality choice, good water and good food
Good wine cannot be separated from good water and good food, and good quality is achieved.

The above is the introduction of the packaging design of the whole case of Li haojiang liquor brand. Special note: the work has been put into the market, the copyright has been protected by copyright, please do not plagiarize or embezzle, the copyright belongs to the original Guyi design; Li good liquor packaging design, Guyi design brand editorial department reorganization, drinks wearing new clothes, design looking for Guyi, if reprinted, please indicate from Guyi, thank you!