Space Design of Shujiang Grilled Fish Restaurant

In the future, consumers will pay more and more attention to the quality of products and services, and catering consumption will also change from price-oriented to brand-oriented. The core competitiveness of catering is the quality and service of the product itself, but more attention will be paid to brand building and brand cultivation. Brand maintenance and promotion. Product market competition from the format of the category competition began to enter the brand competition, the catering industry has risen to a new stage of development.

In addition to the hard, professional and delicious grilled fish as the cornerstone, Shujiang grilled fish has also found another way to eat grilled fish with elegance and heart, which is very "more and more exquisite" appetite for young people. Let the brand stand at a higher height, catering and fashion, nature and art form a cross-border integrated commercial body, automatically PK off a large part of traditional catering, the "beauty era" subverts the traditional high-quality environment, triggers guests to take photos, and spontaneously spreads to WeChat circle of friends, achieving the effect of free promotion. The tap water army and its own marketing are the way to successful operation.

The new storefront is designed with fashion, elegance and lightness. In the scene, metal materials are mostly used as partitions, suspended ceilings and soft decoration, supplemented by "seaweed green walls" and "nostalgic tables and chairs", which combine light luxury with simplicity and softness to construct an artistic dining environment.

Good space design can improve customers' comprehensive dining experience and help catering branding, which is the space design that will make money.

In the strategic plan of "changing old shops into new ones" of Shujiang grilled fish, Beijing coastal design strives to provide auxiliary services for it, and summarizes and sorts out some fragmented information such as business attributes, business formats, corporate culture, consumer groups, and strategic goals, so as to make the "most appropriate" upgrade design.

Related to fish, the first thing to think of water, good as water, water conservancy and all things without dispute, so the new door head color water blue, quiet and subtle, elegant atmosphere. From the old to the new, get rid of the idea of "eating grilled fish is eating lively", get rid of the inertial style of "prosperous" and "colorful", and "advanced beauty" caters to and meets the aesthetic needs of modern people.

Shujiang grilled fish, established in 2004, is a special food originated in Wushan, Chongqing. After 14 years of tough development, the company has now become a chain brand of Wanda shopping malls across the country. At present, there are more than 60 "Shujiang grilled fish" stores in the country. In the face of the fierce competition in the huge grilled fish market and the barbaric growth of new power restaurants, if the catering people in the Red Sea want to get dividends for a long time, they need to find a commanding height and seek long-term survival.

Project Name: Shujiang Roast Fish

Project Address: wanda plaza, Han Street, Wuhan

Project Type: Catering Design

Usage area: 309 ㎡

Main Creator Team: Beijing Coast Design

Chief Designer: Mr. Guo Zhun

Chief Case Designer: Feng Xuehui

Effect Diagram Design: Jin Baoqing

Lighting Designer: Yang Xuesong

Construction drawing design: Liu Olin