MOMA×Han artisan workshop Han artisan workshop wine-novelist

2022-09-02 Packaging 708 3 4

木马设计总部

China · Medical Instruments

MOMA×Han artisan workshop Han artisan workshop wine-novelist

2022-09-02 Packaging 708 3 4

木马设计总部

China · Medical Instruments

"Novelist" is one of the hundreds of scholars of ancient Chinese academic schools, collecting folk stories and strange stories. The "novelist" uses the design concept inspired by pop cans to convey emotion in the design to create a warm-hearted liquor package, making the purchase decision easier and simpler, lighting up the young color of each street corner, giving the product rich emotions and sharing different stories with friends.

Liquor promotes poetry, and Chinese liquor culture pays attention to the word "xing. Drinking helps the fun. Liquor has a long history in China. The introverted character of the Chinese people can express their feelings more freely with the help of wine. In modern times, wine helps the fun as an opportunity to better integrate the wine culture into the daily life of young people.

Liquor has a long history in China, and the introverted character of the Chinese people can express their feelings more freely with the help of wine. In modern times, wine is used as an opportunity to better integrate wine culture into the daily life of young people. The "Novelist" series, in the form of a small altar of wine, advocates convenient purchase, and the large cover can be used as a wine container. The Han artisan workshop integrates Chinese wine culture with the "Hundred Schools of Scholars" culture, and uses wine as a carrier to spread Chinese culture.

packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
packing design,Brand design,Product strategy,supply chain management,FMCG,Alcohol,
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Comment Board (3)

制师 2022-09-03
Reply

I hope the quality can keep up with the packaging.

看归看 2022-09-02
Reply

Young people look like

想干哈 2022-09-02
Reply

A little fresh feeling

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