This Longjing tea brand is clearly positioned as premium quality, so it is named after "Mingqian Premium".
The packaging is mainly focused on the visual finishing touch of the line bowl figure, with smooth lines, concentrating the beautiful scenery of the West Lake in a small bowl space. The application of this Chinese painting element aims to highlight the Chinese local attribute of Longjing tea and fit with the high-end image of the brand.

Specifically, the scenery of the West Lake in the bowl is selected from classic artistic conception such as Broken Bridge and Pinghu Autumn Moon, implying that the quality of this Longjing tea is excellent, mellow and pleasant, like a pool of autumn water.

In the visual presentation, the line drawing technique echoes the meaning of the brand before the Ming Dynasty. The simple lines outline the image of the scenery, highlight the beauty of the rhythm of the lines, and complement the taste of the tea soup. Through the use of line drawing, the whole package permeates the traditional charm in the modern simplicity, conveying the brand's respect for Chinese studies and the confidence in the high-quality local Longjing.