Qinling farmers native eggs, two hours to send down the mountain. Through preliminary research, the design company found that consumers not only pay attention to whether the earth eggs are really earth, but also pay special attention to whether the eggs are fresh. Therefore, the design company regards fresh as the core concept of the design company's brand. Propose Qinling farmer's native eggs and send them down the mountain in two hours. Instead of saying fresh directly, the customer came to a conclusion that the local eggs of Qinling farmers were really fresh, and they sent them down the mountain in two hours.

In the name of the product, the design company has also strengthened the selling point of the product, Qinling mountain soil eggs. Qinling Mountains are natural and natural in consumers' cognition. Qinling mountains soil eggs must carry the potential energy of Qinling this super ip to affect the minds of customers.

In the ip design of the brand, the design company created the panda image of the farmer in Qinling Mountains according to the brand name and the characteristics of the brand. It was unexpected and reasonable.