As a national smart home appliance, smart home brand, the United States Group undertakes the intelligent scene construction for C- end users. Midea has a breakthrough in core heating technology, but it needs to be applied to excellent products to present the whole scene.

Through the research and analysis of the market, it is concluded that there are many types of heater products on the market, and people's demand for heating has gradually risen from the functional level to the quality of life level. The research and development of various heater equipment in the characteristic function is also more and more refined and fit various consumption scenarios. However, in the current environmental electrical appliance market, the products are the same, and many products and brands are unable to form their own unique visual characteristic system, resulting in consumers unable to start when choosing heating products, and brands are also caught in a price war.

Convex and concave design for the United States environmental department to launch multiple rounds of brainstorming, in-depth exploration of home heating needs and pain points. At the same time, it also sorts out the style and function of the current product line in the environmental power market, breaks through the definition of traditional heater products, creates a new generation of heater series products, better meets the current people's lifestyle and needs, and helps the United States to create a unique PI feature system for the heating product line. Jingdong has been launched in the winter of 2021, and the cumulative sales volume has exceeded 3 billion by the end of 2022, achieving good market feedback.


Service brand: beauty
Design Team: TOALL DESIGN
Design to create core value service content: PI design