"inDare X fnf 』
Project time: 2021
Item Attribute: Meals, Tea and Drink
Project area: full network
Service Content: Definition of Visual Image | Design of Packaging Image System | Creative Design of Packaging

InDare and "fnf" jointly create the visual packaging image definition design of light fruit tea and Hongyan fruit tea series. Continue the visual innovation of late-night fruit tea, use "small n bottles" to create brand super symbols, highlight brand extensibility, skillfully combine concept graphics of different functional products with brand symbols, refine design elements through new product characteristics, and create packaging visual innovation that conforms to product tonality.

Light fruit tea: use floating and surrounding lines to express light, comfortable and comfortable state, combine with arrow elements, signal to "sweep" intestines and stomach, and cooperate with blue-green color design to convey the product characteristics of "let the body return to ease and no pressure.

Hongyan Fruit Tea: Rose red is the main color design of Hongyan Fruit Tea, outlining beautiful flower lines, intended to express the state of health and beauty like flowers. Using the surrounding abstract small circle design, it represents the two base materials of "longan" and "red jujube", which conforms to the characteristics of the product and establishes emotional resonance with consumers.

@ inDare-a creative firm that "understands young consumption in seconds"
@inDare - Brand Strategy and IMC.