Design team: top grade design TOP DESIGN
Service Content: Design Research | Brand Design | Packaging Design

According to the survey, 94.9% consumers will drink beer at friends' gatherings. Among all age groups, the characteristics of beer price, low degree and refreshing can meet the needs of the post-90s generation.
Compared with ordinary industrial beer, "craft" continues to gain popularity. Higher quality beer can bring consumers a distinctive taste experience and greatly improve the stickiness between consumers and products.

The beer target crowd is young people aged 18-26. The customer requires that the fresh and fashionable beer be reflected in the packaging. Therefore, a large area of trend yellow is used on the overall packaging, which visually reflects the freshness and refreshing taste of beer,
The back of beer is hollow and transparent, which can show the state of beer most intuitively. However, the post-90s consumer groups are young and fashionable and pursue a simple and noble life at the same time. The enlarged yellow x on the package is also in line with the current young people's posture,
Don't follow the trend, don't be afraid of making mistakes, dare to try, pursue the values of fashion trends, and the appearance packaging also meets the aesthetic needs of young people. At the same time, it can also be used as a super symbol of products to enhance users' impression of products and brands,
And compared with other beers, the difference is very obvious.

The whole package reflects the freshness, freshness, youth and differentiation of beer. At the same time, it also hopes to convey the values of young people who do not give up, do not follow the trend, are not afraid of making mistakes, dare to try, and pursue fashion trends.