Budweiser Beer Club and Creative X Awards China 2021/2022 Awards Ceremony

At the beginning of 2022 New Year, aolab had the honor to preside over the space and visual design of Budweiser Beer Fair and Creative X Awards China Award Ceremony (2021-2022).

In a short period of two weeks, we overcame many difficulties such as site changes, temporary overweight and on-site debugging, and all the way through difficulties. In the end, a grand event with full creative marks ended successfully on January 14 in Shanghai UCCA LAB Art Space. Today, let's review the full event with aolab.
Project Name: Budweiser Beer Creative X Awards China Awards Ceremony
Venue: Shanghai UCCA LAB Art Space
Project Director: Haidy
Project planning: Nicole
Space design: Haidy Tracy
Visual Design: Ruby,Tongtong
Video: Alisa

In color,
The overall design uses "Budweiser Red" X "Budweiser Xin Blue" as the main color of the entire event space and vision.

In style,
Echoing the Becoming Andy Warhol exhibition being held by UCCA LAB, it follows the exaggerated shaping and super visual sense of Pop Art. Through the bold rendering of the color force, the simple and transparent modern feeling creates the atmosphere of the space, which is full of light and young power.

In terms of activity planning,
Set the guests' Dress Code to Pop Art Fashion. Everyone give full play to their creativity and show their style. The guests are full of fun and personality, and the space and vision complement each other, and the interactive and social attributes are instantly filled!

In terms of activity planning,
Set the guests' Dress Code to Pop Art Fashion. Everyone give full play to their creativity and show their style. The guests are full of fun and personality, and the space and vision complement each other, and the interactive and social attributes are instantly filled!

Creative Awards was founded in 1992 in Texas. The Creative Award is awarded to talents with various skills from production to management. At Budweiser 2021/2022, Creative X Awards China has 13 awards in 4 categories including Strategy, Creative, Good and Special Awards.

Aolab interprets the unique meaning behind each award in creative visual language. Looking back on Budweiser's Creatives and partners, all the inspiration in the past year has been generate and inspire everyone to move on in 2022.
The dream does not stop, the light flashes!