PRORIL has transformed from traditional pump foundry to establish its own brand and face the international market. Starting from the establishment of Chinese and English naming and brand identification, PRORIL has created a dynamic and professional brand image through a series of brand designs and products. Brand recognition is formed by the concept and simplification of the upward rotation of the water flow during the pumping process. In the design and application, the dynamic vision, which is constructed with unique identification elements, is compared with other competitive brands. The visual performance is changeable, but it has the same brand characteristics.

Country
Taiwan

Year
2017

Client
PRORIL PUMPS CORPORATION

Affiliation
Process Brand Evolution

Designer
Xinhong Yeh

[K design award]
[www.kdesignaward.com/]