Three online workshops, the essence of design thinking flashed from time to time, and the dry goods were full ~

Under the guidance of UNESCO's China National Working Committee on Sustainable Development Education, the Red Dot Design Museum launched the "Healing the Future 2020 Social Design Co-creation Action". In the first month of its launch, it presented 7 co-creation tutor design classes, which have been fully launched on the Red Dot Design Museum WeChat Public Number. According to the co-creation direction of different groups, enterprises and mentors were invited to successfully hold 3 online workshops ~

In this issue of "Healing the Future and 2020 Social Design Co-creation Action", let's take a look at the working status of the members and the co-creation gains since the co-creation camp was launched one month ago ~

First Online Workshop
Day12 April 3, 2020

"Designers should use service design thinking to obtain more intangible information in the overall service or experience."

From the perspective of service design, reach the pain point

At the beginning of the co-creation, we invited Kevin Yang Zhenfu to inspire each group to reach the design pain point from the perspective of service design. Kevin's explanation is based on the change of design thinking, which shows that in recent years, design has gradually changed from user-centered to paying more attention to the relationship between service providers and the overall ecosystem. A single product can only convey single-point contacts such as product function and technological content for us, but service design thinking can help designers obtain more intangible information in the overall service or experience. He inspired the team members: it is not enough for designers to have the thinking ability of concrete products, but also need to combine the use end with the overall ecological support to do balanced design thinking.

Kevin Yang Zhenfu

5% CEO of Design Action Asian Social Design Platform, CEO of DreamVok Innovation Design Consulting Agency, Adjunct Assistant Professor of Tsinghua University/Fu Jen Catholic University, Taiwan, China. Service Design Network Taiwan co-sponsor. Has long been engaged in cross-domain design/service design/innovation design research.

Second Online Workshop
Day19 April 10, 2020

Product Design Group

"Focusing on a specific function of a product is more important than extensively developing multiple functions of the product."

Functional Selection of Product Design

In the product group of the second online workshop, we invited enterprise mentors from Cankun Group, Seconds Test and AIRPOP to answer questions for the group members from the aspects of product design such as small household appliances, medical temperature measurement and masks. Based on the technical support that the enterprise may provide, the improvement direction of each group's plan will be further clarified. Enterprise mentors said: products that contain too many types of functions, in order to take into account the performance of various functions, often "general but not precise" in functional performance. In contrast, focusing on certain functions is often for product design. Better choice.

Cankun

Cankun is the largest 3C retail chain in Taiwan, China, and the largest small home appliance production base in the world. With an international research and development team and management team, its products are sold in more than 100 countries and regions in the world. This time we invited Huang Jingfeng Lance, the instructor of Cankun, to Manager the Account of Cankun Group in the Americas and the leader for domestic sales in China. Feishin Lu Yunxin is the head of home product design of Cankun Group, and the two are also responsible for the projects of the new research and development team of Cankun Group.

second second measurement

Seconds Measurement Technology is a technology and production company with complete medical qualifications, focusing on innovation and intelligent hardware research and development, with a professional management and technical team in the industry. This time we invited Liu Chang, the second-second test instructor, and the design director, to have many years of experience in Nokia smartphone interactive design. Wang Dandan, product director, has a unique understanding of user pain point mining and market direction. Zhao Wenya, Director of Hardware Research and Development, specializes in the design of intelligent hardware and wearable devices. Chen Yue, Director of Data and Innovation, has many years of Nokia research and development experience and is good at innovation mining.

AIRPOP

Xiaomi ecological chain enterprise AIRPOP, is a professional mask technology and production process of enterprises, with a number of excellent listed mask products. This time we invited AIRPOP instructor-Xie Ning, design director, who has worked in Decathlon and mothercare, and has many years of experience in designing and developing sports products and baby products.

Communication design group

"Communication design often has a special time attribute, in the face of the new crown epidemic communication design, to focus on the timeliness of information and other key issues."

Communicate the application possibility of design

In the communication design group, we also invited teacher Kevin to guide and help the members. The teacher affirmed the communication design creativity in the directions of children's picture books, game boxes, and mind decompression warehouses, and mentioned: In design, designers should not only pay attention to the sustainable development of product applications, but also pay attention to testing products The communication effect in the implementation process and the possibility of application in specific scenarios.

Service Design Group

"A clear grasp of the specific population and starting point for service design is the key to better present the functions and highlights of service design products."

Looking for Functions and Highlights of Service Design Products

Tencent's interaction design expert, Mr. Chen Xiaochang, starts from the service design method and guides the students to find the starting point of service design, paying attention to the specific behaviors, feelings and demands of specific user groups. In service design, compared with the description of the product's own experience process and service results, it is more important to start from the source and master the pain points of service design through user research. Because the latter is the key to explore the opportunity point of service design and finally determine the functions and highlights of service design products.

Mr. Chen Xiaochang

Director of Design Center, User Research and Experience Design Department, Tencent, Interactive Design Expert. 13 years of experience in Internet product design, 2018 Guanghua Longteng Award, Top Ten Outstanding Young People in China's Service Design Industry. He has been responsible for QQ Music, Tencent Video, Tencent Public Welfare, and China Government Service Center applet. He has rich experience in the field of Internet product design and service.

Third Online Workshop
Day32 April 23, 2020

Product Design Group

"The more important the impact of the product reaches, the higher the value of the product."

Positioning the market value of the product

Before the start of the last online workshop, the co-creation members have formed a more perfect co-creation plan. Teacher Zeng Junru, the mentor of the product group, put forward more specific suggestions for the members of the product group from the perspective of landing. The teacher pointed out many detailed problems in the product use steps and product service mode of the group co-creation plan from the aspects of controlling the product technology cost, exploring the special functions of the product, and optimizing the details of the product function. The teacher pointed out: When developing product functions, It is necessary to pay attention to the balance between the introduction of product technology and the production function, but also to pay attention to the most important functional dimensions of the type of product, let the product have an impact on a more important level, so that the product has a higher value.

Teacher Zeng Junru

Professor, Department of Industrial Design, Taipei University of Science and Technology. In 2005, he obtained a doctorate degree in product design and development from the University of De Montford in the United Kingdom. He served as a researcher in the implementation of EPSRC and DTI project plans and became a member of the IET International Institute of Engineering and Technology. Create product design and development research team PDD Lab.

Service Design Group

"User portraits and service journey maps are not necessarily research methods suitable for every designer."

Looking for Service Design Research Methods

The usual user research methods for service design are user portraits and service journey maps, but common methods often do not fully reflect the user's specific scene or user habits in more detail, resulting in the final program output often with the previous research results in a slight deviation in direction. Faced with such a situation, designers are required to constantly find their own research methods in the design process to make the output of the scheme more accurate and efficient.

Teacher Liu Yanliang

Liu Yanliang, David Liu, Tencent's chief designer of public welfare, is committed to connecting public welfare organizations, donors and enterprises through user experience innovation, so that more people can participate in public welfare through multiple forms. David graduated from the University of British Columbia and has more than 15 years of experience design and design management experience in e-commerce, search, information security, education, public welfare and other industries.

After three online workshops, according to the co-creation directions of different groups, and the co-creation instructors who are connected before and after assist and answer questions, each group has promoted its own co-creation plan in an orderly manner. With the joint efforts of the co-creation organizers, instructors and members, the "Healing the Future and 2020 Social Design Co-creation Action" is finally expected to produce 15 groups of product designs, 9 groups of communication designs and 5 groups of service designs, and will meet you at the "2020 Asian Social Design Exhibition" in the near future ~

About "Healing the Future and 2020 Social Design Action 」

The "Healing the Future 2020 Social Design Action" was initiated by the Red Dot Design Museum and under the guidance of UNESCO's China National Working Committee on Sustainable Development Education, it was jointly organized by Tencent Public Welfare, Xiaomi, Yanji and several domestic design media, design communities and design colleges. ''Healing the future'' means ''looking for future solutions''. The action will gather design energy and accept design thinking. Through design co-creation camps, exhibitions, conferences and other activities, more people will understand, participate in and pass on social design., Looking forward to bringing considerable long-term changes to Chinese society with the help of design. "Healing the Future 2020 Asian Social Design Exhibition" will soon open in Xiamen, Red Dot Design Museum.