Light bottle wine x Jia ancient prose creativity | how to inject young vitality into light bottle wine?

Strengthen the development of light bottle wine year with personalized creative design.
Service customers: Luzhou Laojiao Gaoguang, Yanghe Lanyou, Baofeng Qingyun, Baofeng Free Love
Service Team: Jia Gu Wen Creativity
Service Content: Packaging Design | Box Design | Illustration Design | Chinese Wine Design

Liquor consumer groups younger, light bottle wine market over 100 billion scale!
Today's liquor consumer groups are tending to be younger, and consumption concepts are also tending to be rational. Consumers have gradually changed from the past pursuit of luxurious packaging and high-value image of liquor to the rise of simple and high-quality bottles.

Light bottle wine has a large space for creativity and innovation in concept creativity, process innovation, style integration, modeling design, etc., which is conducive to shaping the competitiveness of product individualization and differentiation. Jiaguwen Creativity Through insight into the trend of the light bottle wine market, it empowers the light bottle wine to develop younger with personalized creative design.

Liquor consumer groups are younger,

Light bottle wine market over 100 billion scale!



Today's liquor consumer groups are tending to be younger, and consumption concepts are also tending to be rational. Consumers have gradually changed from the past pursuit of luxurious packaging and high-value image of liquor to the rise of simple and high-quality bottles.



Light bottle wine has a large space for creativity and innovation in concept creativity, process innovation, style integration, modeling design, etc., which is conducive to shaping the competitiveness of product individualization and differentiation. Jiaguwen Creativity Through insight into the trend of the light bottle wine market, it empowers the light bottle wine to develop younger with personalized creative design.

High-speed light bottle wine with strong development potential has found a new growth point for the liquor market where the output has fallen. More and more wine companies have laid out light bottle wine, and the expansion speed of famous brand and high-quality light bottle wine will be faster. After the new national standard, light bottle wine will be loved by more and more consumers by virtue of its standard advantages and pure grain solid-state label.



Light bottle wine has a large space for creativity and innovation in concept creativity, process innovation, style integration, modeling design, etc., which is conducive to shaping the competitiveness of product individualization and differentiation.

"How does Light Bottle Wine achieve 'heart and action'? In the design of the highlights, we have created visual symbols based on the brand's genes with Fibonacci curves, interpreting new fashion highlights, creating brand visual symbols while also highlighting the social attributes of the product."



Gao Guang, in a sense, is a new species of liquor based on concept innovation and consumption upgrading. It can be said to have completely subverted consumers' product cognition of traditional light bottle wine.

Gaoguang put forward the standard of light luxury for the first time in the industry, which not only creates a new life proposition, but also respects consumers in a real sense, abandons pseudo-innovation, and makes products truly realize "heart-shaped unity". Through bold and innovative marketing models, and cross-border cooperation with fashion, art and other circles, Gaoguang continuously refreshes consumers' perception of liquor, allowing more people to perceive the unique charm of new luxury liquor, and giving full play to the social nature of liquor.

Following the success of Luzhou Laojiao Gaoguang, Jiaguwen Creativity continues to explore the development space of light bottle wine, changing and innovating around bottle shape, bottle body tone and design technology, and working with well-known wine companies such as Yanghe and Baofeng to create new light bottle wine products, leading the upgrading trend of the light bottle wine market.

"The design cannot be separated from the core value of the product, and the future upgrade direction of traditional light bottle wine is the preservation and optimization of the brand's original core visual assets. The classic wine should not only retain the classic, but also upgrade the process and optimize the design to create a new generation of famous wine light bottle that is in line with the times."

In 2013, Yanghe, which led the industry trend with soft liquor, launched the main "affinity" light bottle wine-Yanghe Lanyou, which has been recognized by the market and consumers for many years. Based on Yanghe's famous wine revival plan, Yanghe Lanyou · Hardcover version appeared.



On the basis of retaining the bottle type of old products, we incorporate the characteristics of Qing Dynasty porcelain willow bottle and wine classic bottle type Burgundy bottle, with slender shape. The combination of blue and gold is simple and elegant, retaining the brand color of Yanghe, the grain design on the bottle body, highlighting the soft taste of Yanghe Blue, and creating the personalization and differentiation of the product.

"In the face of the'design curve' of light bottle wine, combining brand attributes to extract cultural characteristics, creating visual symbols that conform to brand genes, allowing consumers to generate visual associations, realizing product differentiation, and presenting more artistic charm and cultural attributes, It is an important strategy to highlight the tight encirclement in the light bottle wine market in the future."

Baofeng liquor, which originated from "Yidi made liquor", has a history of more than 4100 years and is one of the typical representatives of Fen flavor liquor. In view of the light bottle wine is a hot trend in the current liquor market, Baofeng launched Baofeng Qingyun cut into the light bottle wine market.



Baofeng wine, also known as lotus wine, has the legend of lotus fairy, so we take lotus as the design inspiration to create the visual symbol of the brand. The bottle cap is a budding lotus, and the bottom is a blooming lotus. The crystal clear bottle body perfectly presents the product temperament and beauty, and presents the beauty of gentleman temperament.

"We think that in the future, the design of light bottle wine will pay more attention to texture and simple design expression. Starting from the product concept, we will remove the content that has nothing to do with the brand, simplify the visual elements, and meet the aesthetic of the emerging consumer groups."

Baofeng Free Love is the "Daqu Fragrance" and "Pure Grain Solid" high-quality liquor jointly developed by Pangdonglai team and Baofeng Liquor Industry Team. It focuses on being close to the people and high quality, and aims to let fine wine enter people's lives. Based on the product concept, the design is not too fancy, breaking the shackles, reducing the complexity and simplifying, and integrating the concept of internationalization. Through simple and fashionable glass bottles and large-capacity bottles, the texture of the product is highlighted and the high cost performance is created to integrate with the lives of ordinary people. High-quality wine.

More than creativity, more than creativity! In the future, under the new wave of consumption, young people will gradually become a new generation of opinion leaders of light bottle wine. Jia Guwen's creativity will continue to drive commercial innovation with design, empower light bottle wine to rejuvenate and bring new trends, new ideas and new fashions to the liquor market.