Gold seed x Jia ancient prose creativity | the number one seed is liquor, but also a player!


Customer Service: Golden Seed Wine Industry
Service Team: Jia Gu Wen Creativity | Project Group 3
Service Content: Packaging Design | Bottle Design | Packaging Design | Chinese Wine Design

A design company that knows more about new consumption, Jia Guwen Creativity continues to explore the aesthetic value of China's future light bottle wine, and empowers light bottle wine to develop younger with personalized creative design.

Golden Seeds Joins Hands with Jiaguwen Creativity to Create a New Strategic Product of Light Bottle Wine-No.1 Seed Light Bottle Wine. Starting from the brand core and target consumer groups, we break the traditional light bottle wine cognition, return to consumer value communication, and use the contemporary design context to create a new light bottle trendy drink plan for Chinese young people and shape the future of new wine drinks.

From the iteration of visual aesthetics, most of the Chinese liquor types are round bottles or square bottles. We boldly break through the conventional "except square is round" liquor bottle type to create a super visual hammer exclusive to the number one seed-triangular bottle type, which symbolizes the sharp, stable and sharp appearance of the number one seed and also represents the spirit of liquor players not afraid of challenges and breaking boundaries.

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In the new era, consumption power, consumption concept, consumption preference and consumption channels are all changing. Today's liquor consumer groups are tending to be younger, consumption concepts are also tending to be rational, more in pursuit of brand and quality, and their tonal positioning is also more trendy and fashionable.



In the new consumer era, every product category and market track is evolving. Insight into the current situation of the light bottle wine market, we found that there is a large space for creativity and innovation in conceptual creativity, modeling design, process innovation, etc., so where is the future of China's light bottle wine?

A design company that knows more about new consumption, Jia Guwen Creativity continues to explore the aesthetic value of China's future light bottle wine, and empowers light bottle wine to develop younger with personalized creative design.



Golden Seeds Joins Hands with Jiaguwen Creativity to Create a New Strategic Product of Light Bottle Wine-No.1 Seed Light Bottle Wine. Starting from the brand core and target consumer groups, we break the traditional light bottle wine cognition, return to consumer value communication, and use the contemporary design context to create a new light bottle trendy drink plan for Chinese young people and shape the future of new wine drinks.

Seed is the source of life, with the power of continuous upward growth, seed spirit, is rooted in the brand DNA of the enterprise, the number one seed is the product name, but also the embodiment of the brand core, can be used in the contemporary design context of a new interpretation.

Light bottle wine is a more pure and real emotional drink, and the consumer group tends to be younger. In order to have more emotional connection with young people, we creatively put forward the concept of "all A players" and "liquor players", which is not only the product positioning, but also the identity label of consumers: it is a group of new forces who do not follow the conventional route and dare to break the boundary.

From the iteration of visual aesthetics, most of the Chinese liquor types are round bottles or square bottles. We boldly break through the conventional "except square is round" liquor bottle type to create a super visual hammer exclusive to the number one seed-triangular bottle type, which symbolizes the sharp, stable and sharp appearance of the number one seed and also represents the spirit of liquor players not afraid of challenges and breaking boundaries.

Green out of you is better than blue. We have chosen the green and blue color that is full of vitality and contains upward power, symbolizing the player spirit that does not stick to tradition and dares to break through, and uses color to convey emotions to consumers.

We hope that the "number one seed" can break the cognitive boundary, break the drinking boundary, break the scene boundary, let the liquor play, and create the light bottle tide drinking plan for Chinese young people.

Through the shape of multilateral triangle, a stable and upward visual contact is created, and the triangle super symbol of the bottle body is repeatedly enlarged to continue the overall visual tone of the product.

The flag represents the number one and the leader. The visual symbol on the bottle is creative with the flag, symbolizing the appeal of the number one seed.

Liquor is no longer just "standing", it can also be "lying down", combining products together through splicing, unlocking more liquor gameplay, and becoming a new generation of liquor players.

High-speed light bottle wine with strong development potential has found a new growth point for the liquor market with declining output. More and more wine companies have participated in the competition in the 100 billion-scale light bottle wine market. Gold Seeds and Jia Guwen have taken root in the blue sea of light bottle wine with a bottle of good wine, creating a light bottle tide drink plan for young people and reshaping the aesthetic value of light bottle wine in the new era.