Tea small open x Jia ancient prose creativity | happy tea happy archive
Creative interaction adds color to packaging

Customer Service: Tea Xiaokai
Service Team: Jia Gu Wen Creativity | KK Studio
Service content: packaging design | box design | illustration design | teabag design | brand design

In order to change the way Chinese tea communicates with young people, tea xiaokai came into being. Through novel products, personalized design, and unconstrained stories, traditional tea becomes fun and interesting, and tea drinking becomes a living habit of young people.

Starting from the brand attitude of happiness, openness and full vitality, we integrate the brand concept into the packaging and adopt a simple and clean "file box" design, so that creative interaction can add color to the packaging, pull the distance between the product and the consumer, and archive happiness in this tea.

In order to change the way Chinese tea communicates with young people, tea xiaokai came into being. Through novel products, personalized design, and unconstrained stories, traditional tea becomes fun and interesting, and tea drinking becomes a living habit of young people.

Original leaf tea, pure and native, is a kind of slow life. As a new brand of tea drink, Cha Xiao Kai joined hands with OCD Jia Gu Wen to create a happy tea that makes both body and mind happy-Cha Xiao Kai "Happy File" original leaf tea, visited famous tea producing areas in China, and put four kinds of authentic original leaf tea into happy files.

Starting from the brand attitude of happiness, openness and full vitality, we integrate the brand concept into the packaging and adopt a simple and clean "file box" design, so that creative interaction can add color to the packaging, pull the distance between the product and the consumer, and archive happiness in this tea.

In order to enhance the interactivity of packaging, in the initial design thinking, we hope to connect consumers with products through manual DIY.

White space around the inner box gives the operation space for pasting stickers, and the outside provides an indication function for use by displaying the pasting effect screen, and extends K10 series products by changing the top color.

Put stickers on the "file box" to represent different moods and states, record your mood, and create your own happy file box.

Make a cup of tea, feel a little bit of happiness from drinking tea, and explore and achieve a more comfortable self. We creatively apply it to the design of tea boxes and tea bags in the form of archives, integrating the beautiful moments of life into tea and archiving happy fragments.


At the same time, from the perspective of environmental protection, recycling and sustainability, we hope that the exquisite file box design can maximize the retention of product packaging by consumers, and can be reused for storage and other purposes to reduce waste.

Tea is boundless and imagination is infinite. From the operation of tea xiaokai lion to the newly launched K10 original leaf tea series, tea xiaokai combined with Jia ancient prose creativity to break the stereotype of modern people for Chinese tea with relaxed and interesting creative design.


As a brand of hot-selling herbal tea-tea small open lion to run, Jia Guwen creative to open good luck as the starting point, through the concept of "lion to run", Guangdong lion culture and traditional Chinese tea ingeniously linked together, implying to bring good luck, bring joy.

Cha Xiaokai integrates into young and diverse cultures. While living in harmony with traditional tea culture, Cha Xiaokai maintains its personality and pursues itself. It is a great honor to be empowered by creative design, integrate the style of fashion elements loved by the new generation, and explore different YOUNG tea drinking attitudes and lifestyles together with Cha Xiaokai.