The NB Runway Show was successfully held in Shanghai Oil Tank Art Center on the evening of September 21, 2023. It lit up the fashion show with the brand's sports aesthetics and further interpreted the concept of "Run your way. At the same time, on 22-23, a New Balance China special exhibition was also designed in the No.1 big pot at the activity site. The exhibition focused on 100 years of ingenuity and running genes to show the brand culture across time and space.
aolab, as the designer of GWP, combined with the brand of New Balance, designed and produced gift boxes for the show and exhibition.

Discover your runway , pace yourself.
Make running a joyful part of your life, explore your track, and take your time......
No need to worry about the urgency of the destination, follow your rhythm and embrace all the sweat and scenery along the way. Encourage everyone to take your legs, start running, meet yourself, connect with friends, as long as you run, this is your way.
Fashion Show GWP:
Aolab brought the track to the table to provide a unique running experience in the form of a game box. In addition to the basic game mechanism, there is no restriction on the playing method, which is convenient for players to freely decide the number of participants and running strategy, explore unique running methods, and give full play to your running expertise and speed in "New Balance Run Game Box.
Details of items in the game box: game map, player pieces, dice, prizes
Before the game starts, please take a deep breath, wait for the command of the starting gun, and prepare to run!