Project Background
The twelve zodiac animals are the code of time.
From the mythical beast totem on the brick portraits of the Han Dynasty to the Spring Festival couplet blessing characters on the lintel of every household, it has long been integrated into the texture of oriental life and has become a cultural gene that spans thousands of years.
What the "Prism Set PRISHLAB" does is not subversion, but translation.
We reinterpret this ancient heritage in the language of contemporary design-combining the geometric blocks of Memphis style, the highly saturated contrasting colors of pop art, and the spiritual core of the zodiac.
Let the traditional zodiac culture not only stay in museums and New Year pictures, but enter the teacups and daily life of young people in a vivid and current posture.
Design Concept
"Prism Refraction-One Tea One Phase 」
If the zodiac is the scale of the ancients to measure time, then each tea is a slice of the current flavor.
We regard these 12 ancient totems as 12 distinct facets. When the "light" of modern design passes through these prisms, what is reflected is no longer the old sense of New Year pictures, but 12 completely different character spectra-both the traditional heaviness and the current freshness.
Visual translation: We try to "translate" the traditional zodiac image in the language of contemporary geometry. Instead of the realistic depiction of the concrete, the skeleton and expression of the mythical beast were extracted, and the Memphis-style collage technique was used for reconstruction. High-saturation acid green, electric purple, and vibrant orange,
It is not a random pile, but an emotional expression corresponding to different teas-warm, quiet or clear. This is a “whimsically charming” style of Eastern cyberpunk.
Structure ritual sense: packaging is not only a container, but also a medium to connect people and things. The inner box is designed as a foldable three-dimensional paper mold structure, breaking the boundaries of flat packaging. The process of the user tearing the package is a "wake-up" ceremony. When they fold, they become one and the other.
The standing "desktop guardian beast" extends drinking tea from a simple taste experience to a touchable desktop companion.
Product Planning Product Planning
The full series contains 12 different teas (covering green tea, white tea, oolong, black tea, etc.), corresponding to twelve branches.
This is not only a collection of flavors, but also a matching experiment on "time and flavor. We have given each zodiac its own character keywords and flavor descriptions, establishing a synesthesia of traditional imagery and modern taste:
Midnight · Rat (Green Tea): The quiet and vitality of the child's time, the taste is as fresh and sharp as late night inspiration.
Home Dog (Old White Tea): Corresponding to the loyalty and waiting of Qushi, the soup is as mellow and warm as an old friend.
This is not only a set of tea, but also a "Twelve Hour Flavor Collection Guide" belonging to young people.
Summary
Tradition does not mean outdated; national aesthetics can also be very pop.
"The Prism Set · Twelve Phasic" attempts to prove how charming brilliance will be reflected when the cultural genes of the future meet the modern prism.
We hope that this design will enable young people to feel another possibility of oriental culture in the time of brewing a cup of tea-it can be vivid, interesting, even full of edges and personality.
The copyright of this work belongs to 思逸品牌创意设计. No use is allowed without explicit permission from owner.
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Really nice
colorful ha
So cute!