User requirements:
Abandon the cognition of traditional bicycle shops and meet the consumption upgrading needs of diversified people through offline activities, experience interaction, leisure and other offline service-oriented experience shops.

Business requirements:
Show cycling experience, release maintenance

spatial dynamic line strategy
According to the process of different users' experience and perception in the store, from the initial external perception, to the internal product display experience, to the professional visual communication, to the product interaction experience again, the preliminary cognition of VASST Mini TVC is completed, and the user's feeling is strengthened from the touch, vision and experience feeling, forming a unique memory point and experience feeling.

Format Strategy
The front of the experiential format allows users to perceive the product during play, strengthen the randomness and participation of the user experience, let users fully feel a strong sense of belonging, and strengthen the stickiness and dependence of users through personalized experience and services.

Solution:
1.24-hour self-service service area, temporary parking leisure area and other convenient functional areas to undertake online user groups.

2. Scattered flashpoint experience points to meet the experience needs of different user groups.

3. From the personalized experience, different users of differentiated services, strengthen the user to the store sense of belonging.

4. The use of brand elements within the space to strengthen brand memory.