The epidemic has given our team a long vacation and more room for thinking. It is precisely because of the gap period of the epidemic that we take this opportunity to share some of what we have learned in our books and our own insights.

The following interspersed works are pictures of the products that fall on the moon in 2020.04

Rationality of design
Thinking under the epidemic, 2020

Why are many products applauded and not sold?
Why do designers think customers dare not choose good solutions?
Do you have many question marks, little friend?

Through this special time experience and withstanding the baptism of the epidemic, we have reviewed, reflected and summarized the projects we have done in the past year.
Inspiration: Let us pay more attention to the nature of the product and how important it is to the rationality of the product design.

Experience:
First of all, one thing should be clear: why do users use your products?
There are two issues involved:
1. Do users have real needs?
2. Can you meet the needs of users?
Disappointingly, most designers will go through a stage of "self-high"
For example, suddenly there is a "wonderful idea". After finishing the product design, I often over-anticipate that my idea is enough to impress customers and meet the needs of users. I think something big will happen and wait for the final payment. But the outcome of things often goes against it......

Suggestions for growth: design is not as simple as shooting your head and thinking about it. It is really necessary to watch, hear, ask and feel it on the spot. The first step is to judge whether the market, demand, and users really exist from the lowest level.

01
The existence of the market:
Indicates whether the market is mature, the market demand for the product and the development trend of the production process in the near future and in the next few years.
02
Presence of demand:
(For example, if people around you suddenly clap their thighs and say that there is a XXX product or a XXX creative point, although such a demand exists, the feasibility and depth are worth considering.
03
Presence of users:
It refers to whether the user group exists or not for the determined demand.

04
Possibilities offered:
Today's consumers are not only satisfied with the existing basic functions of the product, but may consider starting a product from the spiritual level and the refreshing point of the use experience.
05
Scenarios that occurred:
If you just say that the user exists and the demand is established, but you can't find the scene that happened, naturally there is no way to establish it. (For example, last year, our team came into contact with a project called "Three Square". The demand is to divide a space of about 3 square meters in the family living room and children's room to give children entertainment, entertainment, learning, interaction and other functions. Although there is a demand for project users and the market, the occurrence scenario of this product cannot find a suitable foothold, because the occurrence of this scenario cannot be met in many cases.
06
Willingness to accept:
From time to time, we only consider the rationality of the product itself, and lack of consideration for the user, the acceptance of the scene, the user always has concerns when using, unwilling to accept, then the product can only face a tragic end.