Project | PROJECT
Sohu Changyou New Year Gift Box Design Scheme

Services | SERVICE
Brand vision/creative packaging/space atmosphere

Team | Team
Overall Manager / DOUBLE

Design concept | DESIGN CONCEPT
The theme of this year's New Year gift box is "Dragon and Dragon Rings". I wish everyone a prosperous dragon in the Year of the Dragon.
The design of this gift box integrates the special traditional Chinese musical instrument-drum, and presents the visual performance in line with the current Z-era crowd with the game attribute of Changyou. It meets the social needs and enriches the collision between traditional and modern, realizing the dual expression of the practical and film-making of the gift box. In the Spring Festival of 2024, slap with your hands and share every temperature and interest with the warmest family members of Changyou with the drums of the New Year.