Market Insights
In the era of user-oriented, through accurate market research, dig deep into user needs, understand the changes in consumer preferences for products, such as style, function and storage, and effectively solve the pain points of products, with the help of design to achieve differentiated innovation, unique ways to help products open up a new blue ocean in the industry.

Design concept
Color Value and Storage of Kitchen Products
More and more become the focus of user selection
Feili Rubik's Cube | Refrigerator Deodorizer & Food Purifier
Break the traditional inherent design
Reconstructing the Aesthetics of Kitchen Products
Fun design brings smart experience
Create differentiation and improve recognition

Design inspired by Rubik's Cube
Highly recognizable creative styling
Flexible/Interactive/Fun
Fit the function and use characteristics of the product

two-in-one design, nice and interesting
At the beginning of the design, the user's convenience is given priority. Using the two-in-one Rubik's Cube creative design, the high color value is more eye-catching, and the two products of tomato size are superimposed into a whole, which meets the needs of users for easy access and storage.
The design of the refrigerator deodorizer meets the user's requirements for the use of the refrigerator and the personalization. The design intention of the product is ice cubes, and the top surface is divided into four contrasting colors. With the help of different color blocks and materials, the key positions are highlighted. Besides being exquisite and interesting, wall hanging does not occupy the refrigerator space.
Through the design to match the simplest product form, simple and compact appearance, do not pick the container, so that the operation of the food purifier is more convenient, to meet the multi-dimensional needs of users.

Rubik's Cube Small Volume, New Structural Challenges
The size of the product volume directly affects the structural difficulty of the internal components. In order to overcome the difficulty of the arrangement of the components in the small volume space, after repeated testing, the reasonable arrangement structure, the perfect restoration product.
Even for the inconspicuous magnetic structure at the bottom, it is necessary to compare the overall weight and magnetic force, select the appropriate size of the magnet, and complete the design requirements of the two-in-one magnetic connection.
The refrigerator deodorizer wall-mounted magnetic attraction provides users with freedom of placement and increases product interest and playability. Built-in efficient sterilization and odor removal OZONE purification, double air duct design, efficient circulation of air.
Based on the consideration of human-computer interaction experience and paying attention to the user's use experience, the food purifier is structurally designed with a self-locking switch to screen out the optimal waterproof option of the bullet needle from multiple schemes, protect the internal components, and open it with one key to meet the user's needs for convenient disassembly and washing, while taking into account the production and effectiveness of the product.

With user experience as the center, through the observation of the market and user groups, how to explore more personalized needs, let the design bring more value to the product, and at the same time realize the transformation of commercial value for customers, this has been actively thinking and constantly exploring the direction of practice.