Shanxi Datong Fu Wine
The property anchored four highlight moments in the history of Datong, with a secondary name of 398 A. D.: in memory of Pingcheng (now Datong), the capital of the Northern Wei Dynasty. This is the starting point of the glorious origin of Datong City, laying the foundation of its capital city. Building a "Super Symbol" System with Differentiated Cognition
The accumulation of brand equity is inseparable from the strong support of visual symbols. We know that what is being shaped is not only a wine label, but also a visual symbol of Datong ancient capital culture. Therefore, "Datong Fu" has carried out in-depth cultural excavation and symbol translation in the form and graphic design. In terms of product modeling, we have learned from the classical "double ear bottle" elements in China's 5000-year history and culture. In ancient times, this type of vessel was often used by the non-rich, I .e. the noble class, to entertain distinguished guests or to collect rituals. We introduced this highly honorable and ritual type into liquor packaging, supplemented by repeated proofing and adjustment of bottle mouth and binaural millimeter level, making it a representative brand value symbol of Datong ancient capital culture. In order to build the absolute differentiation of the brand, we extracted the "Northern Wei Feitian" (Year of the Rabbit) from the Yungang Grottoes in Datong as the core super symbol of the brand. When people refer to flying days, they often think of the combination of Dunhuang Feitian and Maotai in the Tang Dynasty. The flying sky of Datong Yungang Grottoes belongs to the Northern Wei Dynasty, which is earlier than that of the Tang Dynasty, and contains the unique local meaning of "blessing and blessing. We will apply this symbol to the packaging of wine boxes, the original pattern on the top of bottle caps and even the future carving of pottery altar and the surrounding of cultural creation, making it an exclusive cultural asset of "Datong Fu. The second layer symbol system: the modern illustration expression of the six ancient buildings of Datong
In order to make consumers "understand at first sight and understand at first reading", we have selected six landmark buildings from many places of interest in Datong-Mingtang, Yungang Grottoes, Drum Tower, Xuankong Temple, Huayan Temple/Fahua Temple as the second symbol system. Through fashionable and modern illustration language, these eternal cultural totems are vividly presented on the back of the series of packaging such as "Impression Datong. The collision of traditional and modern aesthetics has greatly improved the efficiency of visual communication of products. -Tracing the source of the Northern Wei Dynasty: the long history of the ancient town of brewing in the capital of the Northern Wei Dynasty in 398 A. D;
-Inheritance of ancient methods: inheriting the ancient method of brewing technology recorded in Jia Sixie's "Qi Min Yaosu" in the Northern Wei Dynasty;
-Same clan and same vein: using high-quality "Fenliang 30", which is the same as Shanxi Fenjiu, as the raw material for brewing wine;
-Ingenuity: the use of ultra-long tank fermentation technology to ensure that the wine is pure and mellow.