When speed breaks the physical limit, safety must become instinctive. The helmet is not a piece of equipment, but a guardian gene integrated into the skeleton.
In 2020, we designed a variety of helmets, including sports car helmets (full helmets), cross-country helmets, pull helmets (smart helmets), retro helmets and exposed helmets. From helmet Xiaobai to helmet experts, we have gone through a lot of market research and user research, described specific user portraits, purchased head brand products to experience riding in person, summarized user needs and product pain points, studied materials and functions, and tried to break through the inherent modeling.