Small wine bottles play with big ideas
It's a wine bottle, it's also art.
It's a bottle cap and a glass.
It's a bottle and a wine divider.


For 3 consecutive weeks, he occupied the first place in hot sales.
7 days on the market, angry sales of 10w bottles
Babing Shake Sound Hot Selling List for Three Weeks


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Name of Work: Taixiang Cellar-Youth
Customer Name: Guizhou Taixiang Pit Wine Industry Co., Ltd.
Service content: product strategy sorting and refining, sauce wine bottle design, sauce wine gift box packaging design, white wine bottle gift box proofing, liquor product drawing rendering, liquor product photography
Service Team: Guyi Brand Packaging Design Department




Background introduction: Taixiang cellar, one of the two major state-owned wineries in Maotai Town, Guizhou time-honored brand, started in the 1950s. It is mainly divided into two major sections: online: youth, time, and time (listed); offline: temporarily confidential (upcoming). Next, the small editor will bring you the online model: "Youth" Xiao Er Liang Maotai-flavored Liquor Packaging Design Sharing. The Xiao Er Liang Design Plan was finalized in early January. After that, the two sides spent more than 4 months on the ground, 7 3D molds, 5 sample molds, n details polishing, from the initial light bottle body to the listed bottle body with 16 vertical lines, and then to the bottle cap specifications, with the tightness of the bottle, the friction and shock resistance of the lid and the bottle, the final market feedback is also gratifying.


Design idea: original table-shaped transparent bottle, new generation color value sauce wine. The whole case is designed in the main direction of "old wine wears new clothes and restores the appearance of old wine". It is focused on the key points in stages and implemented in batches and stages. In the design of Youth Small Two, the "Taiwan" bottle creativity of the main line product is continued, and the creative design is carried out again in combination with the consumer's use scene, showing the convenience of one bottle for multiple purposes. With "Taiwan" as the brand symbol, spread the value proposition of the classic old wine in Taiwan's rural cellar, transform it into the public's cognitive symbolization of the old wine, and reshape the brand's product power.

Inheriting the round bottle design of maoxiang wine, giving new aesthetic performance, round and transparent, and showing wisdom; You can hold the bottle body with one hand to enhance the experience of actual use. The 16-edge bottle body adds light refraction beauty; Old wine wears new clothes, and the new generation of color-value sauce wine. The cup and bottle are combined. They are both bottle caps and wine glasses. Love the cup and experience the fun of good wine.

It is not only a bottle of wine, but also a complete set of wine utensils. The cap of the bottle is a delicate small glass, and the stopper is removed from the bottle body to make the wine splitter. The eagle beak produces wine and the wine is divided cleanly. The contrast between the traditional Chinese polymer wood-colored plug and the glass material breaks the conventional impression of traditional liquor. The wine bottle is a wine bottle and a wine dispenser. To make the best use of everything is not only the pursuit of environmental protection, but also a kind of wisdom of life.

Taixiang cellar, youth, is not just a bottle of sauce wine; Authentic maoxiang, pure grain brewing, new generation Yan value sauce wine; For those who want to buy, please search for "Taiwan cellar" with trembles. Old wine wears new clothes to restore the appearance of classic old wine. Please look forward to the follow-up product design of Taiwan cellar. Special note: the work has been put into the market, copyright has been protected, please do not, copyright belongs to the original Guyi design; Taixiang cellar youth small two liquor packaging design, Guyi design brand editorial department reorganization, drinks wear new clothes, design looking for Guyi, if reprinted, please indicate from Guyi, thank you!